What is Crowdfunding?
► Reach - By presenting ideas on crowdfunding platforms, companies have access to thousands of investors who can see, take part in, and share your fundraising campaign.
► Showcase - By creating a crowdfunding campaign, companies' products are not only promoted by the company themselves, but also the platforms and other media outlets. This gives companies an advantage by attracting more traffic to their website and other landing pages.
► Validate - Presenting the product to the netizens will be an excellent opportunity to validate and refine the concepts. Crowdfunding platforms provide first-hand feedback for companies to further improve the product.
360 Degree Crowdfunding Strategy
Silkdrive helps companies to set-up and optimize crowdfunding campaigns from zero to success
► Product evaluation
SWOT & competitor analysis, localisation analysis
► Audience targeting
Create potential customer personas
► Channel defining
Define which channels to approach potential customers
► Crowdfunding goal evaluation
Setting feasible goals based on data collected
► Account set-up
Set-up Kickstarter account in Europe*
► Content creation
From design to production, full-range localised visual & copy.
► PR warm up
Attracting media and influencers to make first buzz.
Before launching, various elements need to be in place to ensure an effective campaign. Silkdrive can take part in creating promotional content and targeted distribution.
Launch & manage
► Online Advertising
Multi-platform advertising to boost traffic
► Social Media Management
Convert traffic to social media and increase engagement with netizens.
► Backer Management
Tracking backer feedback & create report
► Conversion Analysing
Analysing the conversion road-map
► Engage Optimisation
Further engage with existing backers and retarget potential backers
► Content Optimisation
Optimise the existing content based on data collected
► Traffic Redirecting
Redirect the traffic from crowdfunding platforms to companies' own website.
► Website Optimisation
Optimise & localise companies' website for international expansion
► Retail Channel Marketing
Helps companies build retail channels in major European markets
A successful crowdfunding campaign is just a beginning. Silkdrive helps companies to expand in multiple directions even further.